The Colibri Collective Welcomes New Director of Advertising



July 27, 2021 (Phoenix) - The Colibri Collective welcomes Mercedes Aloia as the firm’s new Director of Advertising. In this role, Aloia is responsible for leading marketing initiatives and delivering strategic thinking and creative solutions that help clients achieve their goals.


“As The Colibri Collective enters its 4th year, we continue to add best-in-class talent to our team. Mercedes Aloia is a trailblazer on both the corporate and agency sides of marketing. Her wealth of experience and unique perspective brings fresh ideas, and we’re elated to have her join our team,” said The Colibri Collective CEO Gaby Cardenas.


Aloia brings over 20 years of experience in the advertising field, including vital roles at Arizona Public Service and LAVIDGE. Pioneering multi-channel marketing, she integrates best practices into transformative campaigns. Notably, she led creative campaigns for the Phoenix Suns, Arizona Diamondbacks, Meritage Homes, Dole Bananas, and Massage Envy, to name a few. Aloia is a diligent, goal-oriented professional credited with combining sales, marketing, and business development expertise to deliver substantial revenue growth in highly competitive markets. Passionate about the growth and success of others, Aloia has sought to fill this desire through mentorship and servant-leadership roles.


“I am thrilled to join The Colibri Collective. It’s not just another agency; they are industry leaders. I’m ready to fly forward and make a meaningful contribution to this organization and the communities and clients we serve,” said The Colibri Collective Director of Advertising Mercedes Aloia.


About The Colibri Collective

The Colibri Collective is a full-service marketing agency providing a collective of talent with experience and expertise in all things marketing. It is the first Latina-owned digital marketing firm in Phoenix, Arizona. Serving a wide range of clients from the political, non-profit and education sectors, The Colibri Collective delivers elevated strategies for memorable data-driven campaigns that ignite emotion and amplify a brand. Our creative bandwidth spans digital marketing, brand identity and development, media strategy, creative services, media buying and planning, multicultural strategy, public relations and communications.

Learn more: www.thecolibricollective.com.

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