What is an impression?
Impressions refer to the number of times the content is displayed.
What is "Total Cost of Campaign"?
Total Cost of Campaign refers to the budget associated with an active campaign.
What is CPM?
CPM stands for Cost Per Mille. It is used to denote the price of 1,000 advertisement impressions. CPM formula is as follows:
(Total Cost Of Campaign) / (1000 Impressions) = CPM $
FREE TOOL TO CALCULATE CPMs
Choose your data.
Choose the data you want to use to help plan out your digital advertising budgets.
Enter your data.
Enter any of the two fields and press the button to calculate the third.
Now press 'CALCULATE'. The missing field will populate with a value for Impressions, Total Cost of Campaign, or CPM.