Lucha Blue 2020 header.jpg

2020 General Elections

Living United for Change in Arizona (LUCHA), a grassroots organization, partnered with The Colibri Collective to launch its largest GOTV effort in Spanish, English, and Spanglish with digital, billboards, print, TV, and radio campaigns to get Latinx Voters to vote for Joe Biden, Mark Kelly and down-the-ballot candidates endorsed by LUCHA. This wave of support included the first-ever Native American to be elected into Pima County office, Pima County Recorder-Elect Gabriella Cazares-Kelly, among other candidates in Maricopa, Pima, Pinal, and Coconino County. The overarching goal of the LUCHA Blue campaign was to get one million voters across the battleground state of Arizona to the polls.


 
With our creative approach, LUCHA reached voters within campaigns across all platforms with each creative asset including sentiment and culturally-relevant messaging that hit home within each voter segment. From Joe Biden and Mark Kelly billboards that included, “Chespirito” Siganme Los Buenos messaging, to radio spots connecting young girls to Kamala Harris. To round out the campaign, we incorporated a gamer theme campaign to reach young voters in the fast-growing Twitch platform.

 

The LUCHA digital campaign included Connected TV streaming services, programmatic, and social media platforms like YouTube, Facebook, Snapchat, Twitch, and Instagram.

As a full-service agency, The Colibri Collective can provide creative services, website development, and media buying in traditional and digital platforms. All of our media buying is done in-house and we can navigate in a fast-moving political climate.

 

2.62%

CTR

The "Win The Battle" video was created with a gamer theme and launched on Twitch to get young voters to get out to vote. The campaign exceeded Twitch benchmarks receiving 86% VCR vs 80% and 2.62% CTR vs 0.30%.
The video also received high engagement rates on Snapchat, Facebook and Youtube. 

VIDEOS

Lucha how to vote by mail
LUCHA HOW TO VOTE BY MAIL
Lucha how to vote by mail
LUCHA FOR BIDEN SPANISH TV

456,OOO MAILERS

EIGHT RADIO STATIONS

Biden Ponte Trucha
Biden - Join The Lucha
LUCHA KAMALA HARRIS - HERO 30 SEC ENG FI
Mark Kelly Mom Astronaut
Mark Kelly Dreamers
LUCHA KAMALA HARRIS - HERO 30 SEC ESP FI

58 BILLBOARDS

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