2020 General Elections
DIGITAL STRATEGY / CREATIVE SERVICES
MEDIA BUYING / TV & RADIO PRODUCTION
OOH / DIRECT MAIL / WEBSITE
Living United for Change in Arizona (LUCHA), a grassroots organization, partnered with The Colibri Collective to launch its largest GOTV effort in Spanish, English, and Spanglish with digital, billboards, print, TV, and radio campaigns to get Latinx Voters to vote for Joe Biden, Mark Kelly and down-the-ballot candidates endorsed by LUCHA. This wave of support included the first-ever Native American to be elected into Pima County office, Pima County Recorder-Elect Gabriella Cazares-Kelly, among other candidates in Maricopa, Pima, Pinal, and Coconino County. The overarching goal of the LUCHA Blue campaign was to get one million voters across the battleground state of Arizona to the polls.
With our creative approach, LUCHA reached voters within campaigns across all platforms with each creative asset including sentiment and culturally-relevant messaging that hit home within each voter segment. From Joe Biden and Mark Kelly billboards that included, “Chespirito” Siganme Los Buenos messaging, to radio spots connecting young girls to Kamala Harris. To round out the campaign, we incorporated a gamer theme campaign to reach young voters in the fast-growing Twitch platform.
The LUCHA digital campaign included Connected TV streaming services, programmatic, and social media platforms like YouTube, Facebook, Snapchat, Twitch, and Instagram.
As a full-service agency, The Colibri Collective can provide creative services, website development, and media buying in traditional and digital platforms. All of our media buying is done in-house and we can navigate in a fast-moving political climate.