West-MEC has partnered with The Colibri Collective to launch multi-faceted digital campaigns to recruit students for their eight adult education programs. Mapping out the journey of the potential students was a key factor in the strategic planning phase. This mapping provided us with insight into the steps the potential student was taking prior to choosing to enroll or making a career change. With the client's goal being lead generation, we launched social media and digital campaigns with multiple touchpoints. The Colibri Collective also developed program-specific creative and video.
Understanding that the interested population could turn into a cold lead rather quickly, we launched an email remarketing campaign to run in conjunction with the lead generation campaign. Throughout the three years of their campaigns, we have assisted West-MEC with increased enrollment and visibility of their priority programs.
West-MEC is pleased to partner with The Colibri Collective. Since our partnership, West-MEC Adult Education enrollment has increased by more than twenty percent each year. We love working with The Colibri Collective Team!
West-MEC Adult Education
For West-MEC, we are not only enforcing their current identity and promoting their classes, but we serve as an extension of their brand by creating new assets while implementing their established presence. We have produced digital banner ads, social media graphics, video, and email marketing templates.
WE APPROACH EVERY CREATIVE PROJECT WITH THEIR GOALS AND
DESIGN STYLE IN MIND.
The digital video focuses on showcasing the HVAC program in action and THIS IS YOUR CLASSROOM. TellIng the story of students focusing on preparing for the in-demand jobs of the future and highlighting an instructional course taking place.