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West-MEC

Adult Education

West-MEC has partnered with The Colibri Collective to launch multi-faceted digital campaigns to recruit students for their adult education programs. Mapping out the journey of the potential students was a key factor in the strategic planning phase. This mapping provided us with insight into the steps the potential student was taking prior to choosing to enroll or making a career change. With the client's goal being lead generation, we launched social media and digital campaigns with multiple touchpoints. The Colibri Collective also developed program-specific creative and video.

 

Understanding that the interested population could turn into a cold lead rather quickly, we launched an email remarketing campaign to run in conjunction with the lead campaign. Throughout the three years of their campaigns, we have assisted West-MEC with increased enrollment and visibility of their priority programs.

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The video focuses on showcasing the HVAC program in action and THIS IS YOUR CLASSROOM. TellIng the story of students focusing on preparing for the in-demand jobs of the future and highlighting an instructional course taking place.

TESTIMONIAL

"West-MEC Adult Education has had a fruitful partnership with The Colibri Collective over the past couple of years. Most recently, West-MEC Adult Education exceeded enrollment goals by 100% in the IT Security program. In addition, the Welding Technology evening program and the Aviation Maintenance Technology program have been on a waitlist for at least three months prior to the program start date. West-MEC looks forward to launching the third year of partnership with the Colibri Collective to continue to grow our student enrollment as well as increase community awareness of West-MEC Adult Education opportunities."

Lizeth Fils-Aime / West-MEC Adult Education

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