West-MEC has partnered with The Colibri Collective to launch multi-faceted digital campaigns to recruit students for their eight adult education programs. Mapping out the journey of the potential students was a key factor in the strategic planning phase. This mapping provided us with insight into the steps the potential student was taking prior to choosing to enroll or making a career change. With the client's goal being lead generation, we launched social media and digital campaigns with multiple touchpoints. The Colibri Collective also developed program-specific creative and video.

Understanding that the interested population could turn into a cold lead rather quickly, we launched an email remarketing campaign to run in conjunction with the lead generation campaign. Throughout the three years of their campaigns, we have assisted West-MEC with increased enrollment and visibility of their priority programs.