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In honor of Mexican Independence Day and Hispanic Heritage Month, Squirt Soda was looking to highlight a beloved beverage recipe incorporating their product. The campaign focused on branding the product and targeting the bilingual Latinx consumer through a multi-faceted digital campaign including Pinterest and IG stories. The creative was a big component of delivering a successful campaign and an increase in sales.
Using animation and interactive transitions, this video was focused on branding the product.
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