West-MEC
Adult Education
Driving Enrollment Through Digital Strategy
West-MEC Adult Education is a leading career and technical education provider in Arizona, offering adult education programs designed to prepare students for in-demand careers. Since 2018, The Colibri Collective has partnered with West-MEC to develop and execute ongoing digital student recruitment campaigns, driving consistent enrollment growth across programs.
The Challenge
West-MEC Adult Education needed a scalable, always-on digital strategy to attract prospective adult learners, generate qualified leads, and convert interest into enrollment across a wide range of programs. The campaign required a seamless experience from ad exposure to lead capture to enrollment, while maintaining a strong and trusted brand reputation.
Key Insight
Prospective adult learners are highly intent-driven but require clear pathways, timely follow-up, and frictionless digital experiences to convert interest into enrollment
The Strategy
Always-On Enrollment Campaigns
Colibrí launched monthly enrollment acquisition campaigns targeting individuals actively searching for or engaging with topics related to West-MEC’s programs.
Advanced Audience Targeting
We implemented a multi-layered targeting approach, including:
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Behavioral targeting based on interests and intent
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Contextual keyword targeting
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Site retargeting
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Geo-targeting to reach local audiences
Paid Media Strategy & Execution
Campaigns were deployed across:
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TikTok
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Facebook & Instagram
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Programmatic digital advertising
Using our in-house DSP, Colibri maintained direct access to inventory, allowing for greater control, efficiency, and optimization without third-party markups.
Lead Generation & Automation
Integrated lead generation forms connected directly to Mailchimp, enabling real-time follow-up through automated email workflows. This seamless system ensured prospective students received timely information and guidance throughout the enrollment journey.
User Experience & Brand Integrity
Every touchpoint from ad creative to landing experience to email follow-up was carefully managed to ensure a smooth, user-friendly experience that reinforces West-MEC’s reputation and credibility.
West-MEC is pleased to partner with The Colibri Collective. Since our partnership, West-MEC Adult Education enrollment has increased by more than twenty percent each year. We love working with The Colibri Collective Team!
Lizeth Fils-Aime
West-MEC Adult Education
20%
ENROLLMENT
INCREASE
WHY COLIBRI?
Through a combination of data-driven targeting, in-house media buying technology, and seamless automation, Colibri has built a scalable, high-performing recruitment engine for West-MEC.
Our approach ensures that prospective students are not only reached but guided, nurtured, and converted into enrolled participants.