FLIGHT 2020
Welcome to FLIGHT 2020 - The Colibri Collective took you on a journey leading up to election day in November 2020. Navigate, relax, and enjoy the flight!
Changing times call for new strategies. As one of the nation’s only Latina-owned marketing and advertising firms, we take flight with progressive causes and candidates. Our collective of talent navigates winning campaigns with cutting-edge design, forward-looking marketing expertise, and political savvy.
2020 among all things was a watershed moment and movement. The Colibri Collective is proud of our partnerships, which are part of shifting the nation to a new era.
The extent of our work reached from Coast to Coast starting in Oregon, battlegrounds in the Southwest, Pennsylvania, and New York.
OUR CLIENTS
AEA
ACLU OF ARIZONA
ARIZONANS FOR FAIR ELECTIONS
ARIZONA CENTER FOR EMPOWERMENT (ACE)
ARIZONA WINS
CHISPA AZ
ONE ARIZONA
MI FAMILIA VOTA
LUCHA
MAKE THE ROAD NEW YORK
MAKE THE ROAD PENNSYLVANIA
MARICOPA COUNTY DEMOCRATIC PARTY
OREGON DEMOCRATIC PARTY
PEOPLE FOR AMERICAN WAY
PROPOSITION 108 - TOBACCO TAX INCREASE - OREGON
RURAL ARIZONA ACTION
OUR WORK
PEOPLE FOR AMERICAN WAY
MEDIA BUYING / COPYWRITING / RADIO PRODUCTION
The Colibri Collective was nationally recognized with a Gold Pollie Award for the Latinos Vote! program with People For the American Way. Also known as the “Oscars of Political Advertising,” this Gold Pollie Award from the American Association of Political Consultants (AAPC) recognizes the radio ad, “El Cucuy/Abuelita,” which translates to “The Boogeyman/Grandmother,” as the Best Radio Bilingual/Multilingual/Foreign Language Ad.
“This award and last year’s election results are testaments to the power of organizing and engaging Latino voters,” said People For the American Way President Ben Jealous. “The premise of People For’s electoral work is that when we all have the ability to make our voices heard, we can change things for the entire country. We are so proud to have worked with The Colibri Collective in this endeavor and look forward to continuing this work in elections to come.”
ONE ARIZONA
DIGITAL STRATEGY FOR ACQUISITIONS
MEDIA BUYING / RADIO PRODUCTION
One Arizona was responsible for the largest voter registration campaign in the state of Arizona during the 2020 election cycle. Due to the pandemic, they had to quickly pivot and move their voter registration efforts online. Our firm was tasked to create a digital strategy that motivated Arizonans to register to vote online. By activating multi-tactic and multi-language campaigns we were able to support the program and its partners to register 185,000 voters!
ACLU OF ARIZONA
DIGITAL STRATEGY / CREATIVE SERVICES /
DIRECT MAIL / MEDIA BUYING / WEB DESIGN
VIDEO PRODUCTION
Working in close partnership with the ACLU of Arizona, The Colibri Collective brought awareness to the down-ballot County Attorney race. Encompassing bold design, video, web development, digital, mailer, and traditional media campaigns in both Spanish and English, we exceeded benchmarks to drive results for this awareness campaign.
DIGITAL STRATEGY / CREATIVE SERVICES
RADIO PRODUCTION / VIDEO PRODUCTION
Maricopa County is the largest battleground county in the nation. It has over 2.6 million voters and a larger population than 23 states. The Colibri Collective collaborated with the Maricopa County Democratic Party and brought their vision of engaging Maricopa residents deeper in the politics that affect their everyday lives. We created the campaign “Be Vocal, Vote Local.” We made sure the residents of Maricopa County were informed about the issues surrounding the election like voter rights, education, criminal justice reform, climate change, and many other issues. People's voices matter, especially in our local elections.
MARICOPA COUNTY
DEMOCRATIC PARTY
LUCHA
DIGITAL STRATEGY / CREATIVE SERVICES
MEDIA BUYING / TV & RADIO PRODUCTION
OOH / DIRECT MAIL / WEBSITE
The Colibri Collective partnered with Living United for Change in Arizona (LUCHA) to mobilize communities of color and low propensity voters with a robust statewide marketing plan. With our creative approach, we were able to reach voters with campaigns across all platforms; each creative asset included sentiment and messaging that hit home with each voter segment. From Joe Biden and Mark Kelly billboards that included “Chespirito” Siganme Los Buenos messaging, to radio spots connecting young girls to Kamala Harris, we created multifaceted touchpoints.
The Colibri Collective pushed the boundaries with diverse tactics in digital, traditional media, terrestrial radio, broadcast television, Connected TV/OTT, Out-Of-Home, newspaper, and direct mail. We hyper-targeted audiences with relevant cultural messaging to reach niche voter segments. Typically ignored in political marketing, it includes creating high-performing videos and placement in platforms like Twitch to reach the gaming community. LUCHA received national recognition as an integral part of successfully mobilizing voters in Arizona during the 2020 election cycle.
Collectively, the #LUCHABlue campaign accrued over 6 national awards, including 2 Reed Awards, 2 Silver Pollie Awards, and an award for Innovative Virtual Voter Contact by CampaignTech Awards. In addition, LUCHA and The Colibri Collective received the nationally recognized Special Award for Direct Mail for Early Voting/Absentee Ballot/Vote-by-Mail from the United States Postal Service (USPS) and the American Association of Political Consultants (AAPC). The Colibri Collective continuously strives to set the bar with innovative advertising, marketing, and design.
