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FLIGHT 2020

Welcome to FLIGHT 2020 - The Colibri Collective took you on a journey leading up to election day in November 2020. Navigate, relax, and enjoy the flight!

 

Changing times call for new strategies. As one of the nation’s only Latina-owned marketing and advertising firms, we take flight with progressive causes and candidates. Our collective of talent navigates winning campaigns with cutting-edge design, forward-looking marketing expertise, and political savvy.

2020 among all things was a watershed moment and movement. The Colibri Collective is proud of our partnerships, which are part of shifting the nation to a new era.

The extent of our work reached from Coast to Coast starting in Oregon, battlegrounds in the Southwest, Pennsylvania, and New York.

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OUR CLIENTS

AEA

ACLU OF ARIZONA

ARIZONANS FOR FAIR ELECTIONS

ARIZONA CENTER FOR EMPOWERMENT (ACE)

ARIZONA WINS

CHISPA AZ

ONE ARIZONA

MI FAMILIA VOTA

LUCHA

MAKE THE ROAD NEW YORK

MAKE THE ROAD PENNSYLVANIA

MARICOPA COUNTY DEMOCRATIC PARTY

OREGON DEMOCRATIC PARTY

PEOPLE FOR AMERICAN WAY

PROPOSITION 108 - TABACCO TAX INCREASE - OREGON

RURAL ARIZONA ACTION

OUR WORK

PEOPLE FOR AMERICAN WAY
MEDIA BUYING / COPYWRITING / RADIO PRODUCTION

his week, The Colibri Collective was nationally recognized with the Gold Pollie Award for the Latinos Vote! program with People For the American Way. Also known as the  “Oscars of Political Advertising,” this Gold Pollie Award from the American Association of Political Consultants (AAPC) recognizes the radio ad, “El Cucuy/Abuelita,” which translates to “The Boogeyman/Grandmother,” as the Best Radio Bilingual/Multilingual/Foreign Language Ad.

“This award and last year’s election results are testaments to the power of organizing and engaging Latino voters,” said People For the American Way President Ben Jealous. “The premise of People For’s electoral work is that when we all have the ability to make our voices heard, we can change things for the entire country. We are so proud to have worked with The Colibri Collective in this endeavor and look forward to continuing this work in elections to come.”

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185,000 registered voters betamax design
ONE ARIZONA
DIGITAL STRATEGY FOR ACQUISITIONS
MEDIA BUYING / RADIO PRODUCTION

This year One Arizona was responsible for the largest voter registration campaign in the state of Arizona. Due to the pandemic, they had to quickly pivot and move their voter registration efforts online. Our firm was tasked to create a digital strategy that motivated Arizonans to register to vote online. By activating multi-tactic and multi-language campaigns we were able to support the program and its partners to register 185,000 voters!

ACLU OF ARIZONA
DIGITAL STRATEGY / CREATIVE SERVICES /
DIRECT MAIL / MEDIA BUYING / WEB DESIGN
VIDEO PRODUCTION

Working in close partnership with the ACLU of Arizona, The Colibri Collective brought awareness to the down-ballot County Attorney race. Encompassing bold design, video, web development, digital, mailer, and traditional media campaigns in both Spanish and English, we exceeded benchmarks to drive results for this awareness campaign. 

DIGITAL STRATEGY / CREATIVE SERVICES
RADIO PRODUCTION / VIDEO PRODUCTION

Maricopa County is the largest battleground county in the nation. It has over 2.6 million voters and has a larger population than 23 states. The Colibri Collective collaborated with the Maricopa County Democratic Party and brought their vision of engaging Maricopa residents deeper in the politics that affect their everyday lives. We created the campaign “Be Vocal, Vote Local.” We made sure the residents of Maricopa County were informed about the issues surrounding the election like voter rights, education, criminal justice reform, climate change, and many other issues. People's voices matter, especially in our local elections.

MARICOPA COUNTY
DEMOCRATIC PARTY
LUCHA
DIGITAL STRATEGY / CREATIVE SERVICES
MEDIA BUYING / TV & RADIO PRODUCTION
OOH / DIRECT MAIL / WEBSITE

The Colibri Collective partnered with Living United For Change In Arizona, LUCHA, to mobilize communities of color and low propensity voters with a robust statewide marketing plan. With our creative approach, we were able to reach voters with campaigns across all platforms, each creative asset included sentiment and messaging that hit home with each voter segment. From Joe Biden and Mark Kelly billboards that included “Chespirito” Siganme Los Buenos messaging, to radio spots connecting young girls to Kamala Harris.

 

The Colibri Collective pushed the boundaries with diverse tactics in digital, traditional media, terrestrial radio, broadcast television, Connected TV/OTT, Out-Of-Home, newspaper, and direct mail. We hyper-targeted audiences with relevant cultural messaging to reach niche voter segments. Typically ignored in political marketing, it includes creating high-performing videos and placement in platforms like Twitch to reach the gaming community. LUCHA received national recognition as an integral part of successfully mobilizing voters in Arizona during the 2020 election cycle. 

LUCHA and The Colibri Collective received the nationally recognized Special Award for Direct Mail for Early Voting/Absentee Ballot/Vote-by-Mail from the United States Postal Service (USPS) and the American Association of Political Consultants (AAPC) for the #LUCHABlue Mailer Campaign.

LUCHA and The Colibri Collective also took home 2 National Silver Pollie Awards, a Regional Silver Pollie Award, and are finalists for 6 Reed Awards. 

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lucha 2020 joe biden and mark kelly, volunteers are holding up a yard sign, billboard that reads ponte trucha unete a la lucha