Updated: May 7
PHOENIX- This week, The Colibri Collective was nationally recognized with the Gold Pollie Award for the Latinos Vote! program with People For the American Way. Also known as the “Oscars of Political Advertising,” this Gold Pollie Award from the American Association of Political Consultants (AAPC) recognizes the radio ad, “El Cucuy/Abuelita,” which translates to “The Boogeyman/Grandmother,” as the Best Radio Bilingual/Multilingual/Foreign Language Ad.
Listen to the radio ad here.
“It was an honor to partner with People For the American Way to mobilize the Latino community in Arizona. Understanding our audience, we are proud to apply our approach to political marketing to an award-winning campaign” said The Colibri Collective CEO Gaby Cardenas. “There is no clearer example of collaboration between national and local supporters coming together in Arizona, where Latino voters showed up in record numbers and made history.”
The Pollie Awards are run by the American Association of Political Consultants. This year, the blind jury had to judge over 400 firms to determine the best and brightest voices in political communications and public affairs with over a record-breaking 2,700+ entries across 10 mediums, including television, digital, direct mail/print, radio and phones.
“El Cucuy/Abuelita,” was produced by The Colibri Collective, a Latina owned advertising and marketing agency, as a part of an effort to engage Latino voters in the swing state during the 2020 presidential election. At that time, there were an estimated 32 million eligible Latino voters nationwide and 1.2 million in Arizona representing 24 percent of all eligible voters in the state. Latino voters were the largest racial or ethnic minority participating in a presidential election. In November, 16.4 million Latino voters went to the polls nationwide, and in Arizona, Latino voters turned out in record numbers and helped turn the state blue.
“This award and last year’s election results are testaments to the power of organizing and engaging Latino voters,” said People For the American Way President Ben Jealous. “The premise of People For’s electoral work is that when we all have the ability to make our voices heard, we can change things for the entire country. We are so proud to have worked with The Colibri Collective in this endeavor and look forward to continuing this work in elections to come.”
“We are so proud of the work our Latinos Vote! program did in Arizona last year,” said People For Senior Director for Strategy Lizet Ocampo. “The goal of our collaboration with The Colibri Collective was to remind Latino voters in Arizona and across the country that the only way to protect our families and our communities was to show up at the ballot box. It worked. ‘El Cucuy/Abuelita,’ didn’t just earn this award, it yielded election results that flipped Arizona blue for the first time since 1996 due to record setting turnout.”
People For the American Way
BIDEN- EL CUCUY/ABUELITA (ENGLISH)
YOUNG CHILD: GRANDMA! GRANDMA!
GRANDMA: WHAT HAPPENED GRANDDAUGHTER?
YOUNG CHILD: I HAD A DREAM ABOUT CUCUY TRUMP, I WAS IN A CAGE WITH OTHER CHILDREN.
GRANDMA: GRANDDAUGHTER, YOU HAVE TO HAVE FAITH, ON NOVEMBER 3RD, WE ARE GOING TO VOTE FOR JOE BIDEN, AS PRESIDENT JOE BIDEN HAS A PLAN FOR US. HE WAS CHAMPION OF THE DACA PROGRAM FOR DREAMERS AND HAS COMMITTED TO MAKING THE DREAM COME TRUE FOR UNDOCUMENTED FAMILIES. TRUMP DOES NOT SUPPORT DACA.
YOUNG CHILD: GRANNY, SO A VOTE FOR JOE BIDEN, MEANS HE WILL STOP SEPARATION OF FAMILIES INCLUDING LOCKING CHILDREN IN CAGES?
GRANDMA: YES, GRANDDAUGHTER, OUT WITH THE CUCUY TRUMP. OUR FAMILY IS GOING TO VOTE FOR JOE BIDEN FOR PRESIDENT, IT’S TIME FOR A CHANGE. TOGETHER AS A FAMILY, WE WILL MAKE HISTORY THIS NOVEMBER 3RD.
DISCLAIMER: PAID BY PEOPLE FOR THE AMERICAN WAY INDEPENDENT OF ANY CANDIDATE OR CANDIDATE COMMITTEE.
YOUNG CHILD: ¡ABUELITA! ¡ABUELITA!
GRANDMA: QUE PASO HIJITA?
YOUNG CHILD: SOÑE CON EL CUCUY TRUMP, YO ESTABA EN UNA JAULA CON OTROS NIÑOS
GRANDMA: HIJITA HAY QUE TENER FE, ESTE 3 DE NOVIEMBRE NOSOTROS VAMOS A VOTAR POR JOE BIDEN, COMO PRESIDENTE JOE BIDEN TIENE UN PLAN PARA NOSOTROS. EL FUE CAMPEÓN DEL PROGRAMA DACA PARA LOS DREAMERS Y SE COMPROMETE HACER EL SUEÑO REALIDAD DE FAMILIAS INDOCUMENTADAS. TRUMP NO APOYA DACA.
YOUNG CHILD: ABUELITA ENTONCES UN VOTO PARA JOE BIDEN, SIGNIFICA PONER UN ALTO A LA SEPARACIÓN DE FAMILIAS INCLUYENDO NIÑOS EN JAULAS?
GRANDMA: SI HIJITA, FUERA CON EL CUCUY TRUMP. NUESTRA FAMILIA VA A VOTAR POR JOE BIDEN COMO PRESIDENTE, YA ES TIEMPO DE UN CAMBIO. JUNTOS COMO FAMILIA HAREMOS HISTORIA ESTE 3 DE NOVIEMBRE.
LEE RAPIDO: PAGADO POR PEOPLE FOR THE AMERICAN WAY INDEPENDIENTEMENTE DE CUALQUIER CANDIDATO O COMITÉ DE CANDIDATOS…
About The Colibri Collective
The Colibri Collective is a full-service marketing agency. Servicing a wide range of clients from the political, non-profit and education sectors, The Colibri Collective delivers elevated strategies for memorable data-driven campaigns that ignite emotion and amplify a brand. Our creative bandwidth spans digital marketing, brand identity and development, media strategy, creative services, media buying and planning, multicultural strategy, public relations and communications. Learn more: www.thecolibricollective.com
About Latinos Vote
People For the American Way’s Latinos Vote! program exposes and counters anti-immigrant, anti-Latino rhetoric and policies. Through electoral work and issue-based campaigns, we hold groups, leaders and influencers accountable for the harm they do to immigrant and Latino communities. For nearly ten years, we’ve run bilingual paid and earned media campaigns in swing states where the Latino vote can be decisive.
El programa Latinos Vote! de People For the American Way expone y combate la retórica y las políticas anti-inmigrantes y anti-latinos. Nuestro programa se organiza mediante trabajo electoral y campañas basadas en temas especificos. En estas areas hacemos responsables a los grupos, líderes y a personas de influencia por el daño que causan a las comunidades inmigrantes y latinas. Por casi diez años, hemos realizado campañas pagadas y logrado campañas ganadas en medios bilingües destinadas a ganar en los estados claves donde el voto latino puede ser decisivo.
About People For the American Way
People For the American Way is a progressive advocacy organization founded to fight right-wing extremism and build a democratic society that implements the ideals of freedom, equality, opportunity and justice for all. We encourage civic participation, defend fundamental rights, and fight to dismantle systemic barriers to equitable opportunity. Learn more: http://www.pfaw.org.