With culture at the core of our strategy, each outcome is unique in addressing values and every aspect of life: food, music, entertainment, sports, and even language. We are a collective of culturally attuned navigators that know the nuances of how a graphic or word can drastically change the message. This can be a benefit when it comes to creating a strategy, from placement to creative. As cultural specialists, we can be your marketing power partners.
We know how to engage diverse audiences to build trust and loyalty. We activate measurable tactics to connect with the different Hispanic segments, segmentation is relevant and critical as our market becomes more complex. We combine cultural insights, data analytics, and industry experience that build community at the heart of your brand. You only have one opportunity to enter into a new market to impact your business. Cultural openness magnifies your efforts and culturally fluent strategies that are meaningful and intentional can lead to an increased ROI. This is the gold standard for marketing.
Identifying your audience is only the beginning, we also help you craft a message and our extensive knowledge will help create a relationship with your audience that lives after the campaign. Marketing to this segment requires specialized insights and actions that balance culture while avoiding stereotypes.
Translation is never just a word-to-word approach. Before we begin to translate, we review the piece in its entirety to help us understand the message, tone, and audience. Once we have a clear picture of the piece and what platform the piece will live in, we begin to transcreate the message. By approaching our translations through a transcreation lens, we can provide more accurate articulations and make sure that the message is clear and appropriate for the audience in mind. We never rely on a machine to do the translation. Our highly talented translation team adds the human element that is often missing from multicultural marketing efforts, we are able to maintain the overall sentiment of the campaigns.