The Colibri Collective Wins an ADDY for ACLU Campaign
FOR IMMEDIATE RELEASE
March 15, 2022
March 15, 2022 - American Advertising Federation (AAF) announced the winners of the American Advertising Awards Phoenix, also known as the ADDYs. AAF awarded The Colibri Collective a Silver ADDY for Public Interest Online/Interactive Campaign for the Border Humanity Project, conducted on behalf of the ACLU.
The national American Civil Liberties Union and ACLU affiliates in Arizona, New Mexico, San Diego & Imperial Counties, and Texas joined together to create the Border Humanity Project. Through a multilayered campaign with a website, digital ads, paid and organic social, radio, and video, the Border Humanity Project fights for transparency, accountability, and humane treatment of people.
“Border Humanity Project was a unique project for our team; we put all of our heart, skill, and talent into building this campaign. As a team of people from immigrant backgrounds, we had a lot of passion for this project, and it shows in the quality of work we delivered. The impact of the project itself was immensely rewarding. Receiving recognition for ACLU’s Border Humanity Project is humbling. Thank you to the American Advertising Awards Phoenix for this honor,” says The Colibri Collective CEO, Gaby Cardenas.
“The ACLU is grateful to AAF Phoenix for recognizing The Colibri Collective and their work on our behalf to build the ACLU Border Humanity Project website which helps fuel our organization’s multi-state campaign for fair, humane immigration and asylum policy reform,” said ACLU Director of Border Strategies, Jonathan Blazer.
“This platform represents six months of collaboration between the national ACLU, the four affiliates with a presence on the 2000-mile U.S.-Mexico border, and The Colibri Collective. It provides lawmakers, reform advocates and ordinary people the means to share stories, information, resources and strategies to take action. We’re excited by its potential to help change hearts, minds and ultimately, U.S. border policy,” said Blazer.
About The Colibri Collective
The Colibri Collective is a full-service marketing agency. Serving a wide range of clients from the political, non-profit and education sectors, The Colibri Collective delivers elevated strategies for memorable data-driven campaigns that ignite emotion and amplify a brand. Our creative bandwidth spans digital marketing, brand identity and development, media strategy, creative services, media buying and planning, multicultural strategy, public relations and communications. Learn more: www.thecolibricollective.com