Gaby Cardenas Shares Her Entrepreneurial Journey and the Power of Purpose on FOX 10’s The Balancing Act Podcast
PHOENIX, AZ - SEPTEMBER 16, 2026 - The Colibri Collective is proud to share that Founder & CEO Gaby Cardenas recently joined FOX 10 Phoenix’s The Balancing Act Podcast, hosted by Syleste Rodriguez, for a conversation about entrepreneurship, leadership, and building a career rooted in purpose.
Founded in 2017, The Colibri Collective reflects Cardenas’ belief that meaningful work should create opportunities beyond the business itself. Under her leadership, the agency has grown into an award-winning marketing and strategic communications firm serving organizations across Arizona and beyond.
During the conversation, Cardenas reflected on the lessons she learned growing up watching her immigrant parents build a life through hard work, risk-taking, and entrepreneurship. Their example shaped her understanding of what was possible and inspired her own journey as a business owner.
Cardenas also discussed her experience as a Latina entrepreneur, the barriers she encountered along the way, and the importance of creating opportunities for others. She shared how those early experiences shaped her connection to small businesses, local entrepreneurs, and growing economic power for diverse communities.
Cardenas also spoke to the expertise she has built throughout her career in marketing and advertising, particularly her understanding of the intricacies of consumer behavior and what drives people to connect, engage, and take action. That perspective has been especially important in her work with multicultural communities, where effective marketing requires more than translation or broad demographic assumptions. It requires an understanding of culture, lived experience, and the nuances that shape how different audiences receive and respond to a message.
Throughout the interview, Cardenas emphasized that leadership is about opening doors, making transformative change, and ensuring the next generation does not have to start from zero. She also spoke about perseverance, the value of staying committed through uncertainty, and the responsibility that comes with building something of your own.
The conversation offers a look at the experiences and values behind Cardenas’ approach to entrepreneurship, from the lessons passed down by her parents to her vision for creating lasting opportunity for others.
Watch Gaby Cardenas’ interview on FOX 10’s The Balancing Act Podcast to hear more about her journey, leadership, and the purpose behind building The Colibri Collective here.
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