Women-led full-service marketing agency honored with political advertising’s most prestigious award for fashion scarf design for abortion fundraising campaign
The Colibri Collective announced today they are the recipients of a 2024 Pollie Award from the American Association of Political Consultants (AAPC). This is the fourth consecutive year the Latina-owned, women-led, full-service marketing agency has been honored to receive one of political advertising’s most prestigious awards. They received the Silver Pollie Award in the Most Original/Innovative Collateral Material - Democrat for their work on the Planned Parenthood Arizona (PPAZ) Scarf.
“The scarf my team designed for Planned Parenthood Arizona’s abortion fundraising campaign was an important highlight for them in 2023,” said Gaby Cardenas, CEO of The Colibri Collective. “We are honored to have this project recognized by the American Association of Political Consultants, especially at a time when women’s reproductive rights are in limbo due to the recent archaic ruling of one of the strictest abortion bans in the country.”
The Colibri Collective and PPAZ wanted to engage in a new, unique way with the many high-donor women and sponsors who were invited to attend PPAZ’s annual Fight For All Luncheon in October 2023. To do so, PPAZ gifted a beautifully designed scarf to event attendees. In addition to its designation as a gift, the scarf was used as a fundraising piece for Arizona For Abortion Access - a coalition of reproductive health, rights, and justice organizations, like PPAZ, working to “ensure Arizonans can make the decisions that are best for them and their families, free from government interference.”
The scarf was hand-illustrated by Colibri’s designer and printed on silk-like material. Illustrations on each corner of the scarf included three women of color and an outline of the state of Arizona, locally anchoring this piece. The interior design of the scarf featured iconography representing the services PPAZ offers.
Known as the “Oscars of political advertising”, the Pollies set the standard for excellence in the political communications and public affairs industries. All entries are evaluated on creativity, production value, and overall political effectiveness.
For more information about The Colibri Collective, or to learn more about their work, visit www.thecolibricollective.com.
About The Colibri Collective
The Colibri Collective is a full-service marketing agency. Serving a wide range of clients from the political, non-profit and education sectors, The Colibri Collective delivers elevated strategies for memorable data-driven campaigns that ignite emotion and amplify a brand. Our creative bandwidth spans digital marketing, brand identity and development, media strategy, creative services, media buying and planning, multicultural strategy, public relations and communications. Learn more: www.thecolibricollective.com
About The Pollie Awards
The Pollie Awards (Pollies) are bipartisan honors awarded annually by the American Association of Political Consultants (AAPC) to members of the political advertising and communications industry who have demonstrated superior work on behalf of their candidates and causes. A blind jury of their professional peers selects AAPC award winners. Esquire magazine has dubbed the Pollies “the Oscars of political advertising”.
About AAPC
Founded in 1969, the AAPC is a multi-partisan organization of political and public affairs professionals dedicated to improving democracy. The AAPC has more than 1,600 members hailing from all corners of the globe. It is the largest association of political and public affairs professionals in the world. For more information, visit www.theaapc.org.