• Colibri Collective

9 Facts About Video Marketing

Updated: Feb 26





Do you want to increase your engagement while posting organic content? Of course you do!


Video is a great way to promote your brand, products, and services. Each year marketers are jumping on the video marketing bandwagon, especially with new technology allowing them easier ways to showcase their business. In this blog post we will go over statistics that will help you move forward with videos, and we will also list the different social media platforms you can use to post. With limited time and resources we recommend you prioritize creating videos formatted for the platforms that will reach your targeted audience and goal.

82% of all consumer internet traffic will come from online videos. Cisco
87% of video marketers say video has increased traffic to their website. WyzOwl
95% of video marketers say video has helped increase user understanding of their product or service. WyzOwl
87% of video marketers say video has increased traffic to their website. WyzOwl
81% of video marketers say video has helped increase the average time their visitors spend on page. WyzOwl
96% of people have watched an explainer video to learn more about a product or service. WyzOwl
84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. WyzOwl
Social media posts with video have 48% more views. The Marketing Helpline
Including a video on your landing page can boost your conversion rate by up to 80%. Unbounce

Formatting is everything!

Placement, dimension and length matters.



75% of all video plays are on mobile devices.





Here is a list of videos specifications and platforms we recommend:

We hope you have a clear understanding of why you need to create videos to help you grow your business and get more engagement. We collaborated with Living United For Change In Arizona (LUCHA) on a video project where we wanted to target a specific demographic. The platform we decided to use was Twitch. We created a dynamic ten second video and we surpassed Twitch CTR benchmarks of .08% by achieving a 4.17% CTR. Check it out here:





If you are interested in hiring The Colibri Collective contact us at: info@thecolibricollective.com


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