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  • Writer's pictureColibri Collective

What Is Media Literacy and Why Does It Matter?

Have you ever found yourself deep down an obscure TikTok rabbit hole and thought that maybe the content that you’re swept up in isn’t true at all? Especially with things like war, mental health, and nutrition becoming popular topics on trending platforms, it’s critical to improve your media literacy.

Seven in ten Americans use social media to connect with one another, engage with news content, share information, and entertain themselves. It’s more likely now than ever before that you’re going to see news content and share information about important topics on social media. That’s why media literacy is crucial in the modern age.

What is Media Literacy?

Media literacy is the practice of assessing the validity of information from a particular source. We know where we stand with big names like Fox News or Democracy Now, but what about the news-like clip from a social media platform? Luckily, there is an easy four-step process to increase your media literacy.

The Four-Step Process: SIFT

Now that you’ve mastered the four steps to improving your media literacy, you’ll be better at sorting out fact from opinion when you consume news.


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