FOR IMMEDIATE RELEASE
June 15, 2022
Contact:
Genevieve Leach
genevieve@thecolibricollective.com
602-702-0049
June 15, 2022 (Phoenix) - The Colibri Collective welcomes Karlioppy Peralta as the firm’s new Multicultural Content Manager. In this role, Peralta will uplift our existing multicultural marketing campaigns with her depth of expertise and innovative thinking.
“The Colibri Collective has been crafting multicultural campaigns since our first day of business five years ago. Marketing to Latinos in particular has always been our priority and our strength. Karlioppy will bring this work to the next level. She has the extensive background and skill to uplift and expand our multicultural capabilities,” said The Colibri Collective CEO and founder Gaby Cardenas.
Peralta brings over 15 years of experience in radio broadcasting from her tenure at La Campesina, during which she held multiple roles as an on-air program host, voice over talent, script developer, manager of the promotion department, and producer. As a native Spanish speaker, she demonstrates great acuity for applying our philosophy transcreation, which prioritizes sentiment and connotation over word-to-word translation. Her passion for reaching Spanish-speaking audiences with content that educates and entertains will infuse our campaigns with innovative, strategic ideas.
“It’s exciting to join an organization that empowers Latinos. After working in radio broadcast, I’m looking forward to launching into other mediums through the extensive marketing campaigns piloted at The Colibri Collective,” said Multicultural Content Manager Karlioppy Peralta.
About The Colibri Collective
The Colibri Collective is a full-service marketing agency. Serving a wide range of clients from the political, non-profit and education sectors, The Colibri Collective delivers elevated strategies for memorable data-driven campaigns that ignite emotion and amplify a brand. Our creative bandwidth spans digital marketing, brand identity and development, media strategy, creative services, media buying and planning, multicultural strategy, public relations and communications. Learn more: www.thecolibricollective.com